Web content writing is one of the most critical activities that determine the amount of traffic your website will get. More traffic means you will make more sales, and this translates to more revenue. If revenue is not your main aim of setting up the website, then more traffic means that your message will be passed across to more people. Writing SEO friendly pages is one of the things you can undertake to drive more traffic to your website.
To get started on writing SEO friendly pages, you have to understand what keywords are and which ones you should use, to do so, you need to perform a keyword research. Keywords are the common search terms or phrases that users type on search engines when looking for the information they want. For instance, a person looking for dentists in Seattle could search for “dentists in Seattle”. This is the key phrase and the keywords would be “dentist” and “Seattle”.
Depending on the niche that you are in, you will have to get the major keywords your customers use to search for your product or service. After this, you have to optimize your web content according to these keywords. Web content optimization is very important as it determines how well your website will be ranked in search engine results for a given keyword. Basically, the higher you appear, the more likely it is that visitors will stop by at your site.
Optimizing the web content for a specific keyword means having the keywords spread in the content at a certain density, usually between 3 to 5 percent. Keyword density is simply the number of times that a keyword appears in the total content. It is usually recommended to have the keyword appear once after every 100 words. You have to be careful not to have a higher keyword density as this may make search engines to ban your website. Overuse of keywords is known as keyword stuffing. This is a dirty SEO technique that is intended to trick the search engines to rank a website higher than it’s supposed to be.
When writing SEO friendly webpages, It is best to have a maximum of two keywords per page so that the keywords are not diluted by other keywords. Moreover, the titles and sub-titles of your content should contain the keywords. This will help you improve website search engine rankings.
